eCommerce at RBTE 2016: MobiWeb

eCommerce and telecommunications company MobiWeb is new to RBTE, and will be showcasing its range of products at the two-day event at London Olympia between 9-10 March 2016.

Essential eCommerce caught up with Alexander Spirotis, global business development manager at MobiWeb, to find out more about the company and its plans for the spring show.

What new technology will you be displaying at RBTE 2016, and why is it relevant?

We will be displaying our Mobile Coupons technology, a one-stop solution for digital coupon generation, coupon broadcast and coupon redemption. We believe that retailers, whether it is high street shops, bricks and mortar stores or eCommerce can greatly benefit from mobile technologies.

Our world is more mobile now than ever. Consumers are always on the move and it is increasingly hard to reach them through traditional channels like TV, Radio and Internet. Availability, affordability and ubiquity make the mobile phone an essential platform for retail and business to customer communication. 

Why have you booked for the eCommerce Quarter at RBTE 2016?

Mobile commerce is now 34% of all eCommerce globally. We believe that eCommerce key players must begin shifting focus to mobile commerce.

What will be the future of eCommerce? How will consumers be shopping in the future?

As the mobile evolution continues, I predict that the future eCommerce will be the mobile channel. There is already a number of promising solutions for Mobile Marketing and Mobile Commerce.

What's the greatest example of retail technology you've seen this year?

The connected retailer platforms that a number of big IT players have released.

Quick-fire question round: Do you...

Shop in-store or online? Mostly online and increasingly through mobile devices.

Prefer tea or coffee? I love coffee.

Use Facebook or Twitter? I use both for work and entertainment.

Use iOS or Android? I use iOS primarily.

Rate beacons or digital signage? Beacons are the future, although it comes with limits.

Use contactless or cash? I use both.

Meet MobiWeb at RBTE 2016 in March, at Stand 584.

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