Damco modernises for digital era with new responsive website

Supply chain management and freight forwarding service provider Damco says its newly launched website makes it "easier than ever to interact with the company online".

The business's mobile responsive website allows its customers to request quotations, get answers to various questions, contact industry experts and locate one of Damco's 300 global offices.

Dozens of downloadable case studies, e-guides and white papers are available on the site, alongside blogs and a collection of webinars. The organisation's 'Trade Lane Selector' allows customers to browse through Damco's portfolio of services and to instantly request quotes online for preferred shipments.

Eric Herman, Damco's chief commercial officer, said "We involved our customers intensively in the development of our digital marketing strategy and as an outcome of that journey now launch a new platform that serves as a key element in our online engagement strategy."

Anecdotal evidence suggests that the supply chain world has historically been slow to embrace new technology, but with developments in telematics, robotics and a host of innovative services materialising to aid product delivery to stores and customers alike, it has become a hotbed for development in the digital era.

Analytics and geo-mapping expertise is becoming a key selling point for carriers and transport companies, as they look to gain share in a competitive market.

"Customers increasingly prefer digital forms of engagement, whether they are looking for a trusted partner for a shipment or just to catch up on the latest industry trends," explained Herman.

"We want to be there to support them in their supply chain challenges, offline as well as online."

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