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Budweiser partners with Tesco for eCommerce Christmas campaign

Budweiser and Tesco are launching an online promotion supported by the beer brand's famous Christmas jumper.

Consumers can go onto Tesco's website to try and win one of 1,500 Budweiser Christmas jumpers when they purchase a 20x300 or 18x440 pack of Budweiser for the festive period.

Budweiser is also using its social media sites to promote the campaign as well as the benefits of drinking responsibly. The brand is using the hashtag #BudWiseMen to link the campaign across various digital channels.

The eCommerce promotions will also extend to webpage banners and online adverts across lifestyle and news site to drive customers directly to the Tesco webpage. Existing Budweiser fans will also receive email marketing. 

The online promotion will be running from the 23rd November to 16th December 2015.

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