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Amazon opens first physical bookshop

Amazon has launched a physical bookstore at the Seattle University Village.

The eCommerce giant will use reviews and sales information to stock books based on their online popularity. The prices of the books will be the same as offered via Amazon.com.

VP of Amazon Books, Jennifer Cast, said: “Amazon Books is a physical extension of Amazon.com. We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping."

According to the BBC, the 5,500ft2 space will stock 5,000 books, while customers will also be able to test Amazon devices, such as the Kindle and Fire TV.

Amazon launched its first physical presence at the Purdue university campus in the US earlier this year. The staffed pick-up and drop-off location is similar to Doddle in the UK, where customers can have their online orders sent to a Doddle store of their choice, where it is securely held until collection. Customers can also use Doddle facilities to send packages and return retail items.