Start-up Q&A: Personalised video content producer - Photospire

Tell us a little about your company and how you got to where you are.

Customers all receive a barrage of marketing emails every day that are of little interest and usually go straight to junk, but the demand for useful digital content is going through the roof. 

My brother, Dave, was working for Groupon and I was working for an investment bank when we pondered this problem and came up with the vision for Photospire – to inspire people with informative, visual content.

We recognised email marketing needs to be much more engaging and personal to increase its success. And that is what Photospire does, we enable companies to send their customers personalised video emails at the click of a button. 

We started 12 months ago and in that time we have completed the TrueStart accelerator program and we have received investment and worked with some of the UK’s biggest retailers. It has been a fantastic first year and our rapid growth is set to continue in 2016.

What business solutions are you providing the retail industry?

In 2017 video will account for 69% of all consumer internet traffic. The demand for video content has never been higher but creating engaging good quality video can be time consuming and expensive.

The Photospire platform enables retailers and brands to create personal and unique videos reusing the assets and data they already have.

Our personalised, shoppable videos work equally well on social channels, such as Instagram, as well as enabling an increase in SEO and conversions on eCommerce platforms.

Each video is personalised, generated automatically and shoppabble, which increases click-through rates, generates sales and engages with customers. All of this with minimum input and expense and offering major ROI.

Explain the technology behind your business. 

Photospire is a software-as-a-service (SaaS) platform. We allow marketing and sales teams to take control of content creation by producing video templates to tell their brand's story. 

The templates are created through Photospire’s unique cloud-based template builder. Brands can reuse all their existing creative assets such as product images, copy, lifestyle video, audio, and merge this with dynamic content such as customer name and relevant product information. 

Once a template is created you send data to the platform which populates the dynamic fields and creates thousands of unique, short-form videos tailored to one individual customer. 

Using Photospire brands can build a reputation with their customers for providing relevant, visual content that is useful and easy to digest.

Name some of your customers.

Shop Direct, Miss Selfridge, FatFace and a host of others that we can’t mention yet! 

Why should retailers work with start-ups, rather than larger established technology players?

Start-ups are at the forefront of technology and innovation. Retailers looking for new ways to engage with their customers, increase sales and differentiate their offering should look to start-ups to get ahead of their competitors.

What are the biggest challenges facing retailers today?

Standing out from the crowd, keeping their audience engaged and staying fresh and innovative.

Which retailers are leading the way when it comes to technology innovation?

John Lewis stands out as a technology innovator – it has its own accelerator and is constantly looking at ways to improve its award-winning customer service. And Selfridges is a leader in the field when it comes to the in-store experience and  is also innovative in the way it personalises the shopping experience.

Where do you look for inspiration?

We are constantly inspired by other start-ups we meet. We are also very lucky to be surrounded by an experienced group of advisors and mentors. We are all working incredibly hard and pooling together immense talent to provide innovation to the retail industry.

What keeps you up at night?

Nothing. Ear plugs and an eye mask can work miracles... even with a four month old baby in the next room!

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