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Retailers looking to mobilise CCTV footage

Retailers are increasingly looking to introduce covert CCTV into their operations, while two-thirds are planning to use mobile technology to access footage in the near future.

A study undertaken by the Centre for Retail Research, which was commissioned by tech solutions supplier Axis Communications, showed that 59% of retailers use covert CCTV but that 70% of those not using covert CCTV want to start using it in the future.

In addition, results indicated that 18% of retailers are currently able to access live recorded footage generated by their security cameras but 66% aspire to use mobile access for this area of their operations, in the future.

Now in its fifth year, the survey was distributed to 2,200 large and small retailers in the UK, Ireland, Denmark, Finland, Norway and Sweden. The research was carried out between July and August 2015.

Andy Martin, Axis's business development manager for retail in northern Europe, commented: "[Retailers] want even higher quality images that they can access easily through mobile technology, and in 29.7% of cases, they want better customer insights such as age and gender analytics and other IP applications such as people counting, queue management and dwell time."

Some 83% of retailers involved in the research said CCTV reduces losses and 30% are now using fraud analytics to help improve their security, with 60% planning to do so in the future. Respondents also said that public-view monitors are being used mainly to deter crime, with 21.8% of retailers placing them solely at store entrances.

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Centre for Retail Research

Axis Communications