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True Religion partners with Demandware to deliver mobile optimised eCommerce

True Religion has launched a new mobile optimised eCommerce site using Demandware's cloud technology platform. The denim fashion retailer is also using Demandware's endless aisle solution to provide a seamless customer experience for online and in-store shoppers.

Using the two systems, American brand, True Religion, is able to provide an omnichannel experience for its customers. Customers will use the retailer's new website to browse online and when entering a store, staff will be able to use the endless aisle solution to engage with the shopper about their recent online interactions.

"Demandware is a key component of True Religion’s omnichannel retailing strategy," said John Hazen, vice president of omnichannel commerce and digital innovation at True Religion. "Our customers are very loyal so it was important that the new True Religion site is able to extend our brand to customers wherever they may be.

"And when they come to a True Religion store, the Demandware endless aisle solution empowers our great associates to deliver truly exceptional service that continually delights our customers. Demandware is the platform that lets True Religion bring the online experience together with the brick-and-mortar clienteling in-store – this is the pinnacle for us."

Additionally, Demandware's cloud-based platform allows True Religion to scale without the technical barriers of on-premise solutions.

Jeffrey Barnett, executive vice president and chief operating officer at Demandware, added: "True Religion is pushing the retail envelope through a progressive brand proposition and a leading unified commerce experience. The Demandware Commerce Cloud is at the core of True Religion’s ability to deliver a consistent experience online and in the stores. When a retailer’s brand essence comes through so clearly across all customer touch-points, as does True Religion’s on Demandware, customer loyalty is built and rewarded time and time again.”