QVC UK increases mobile app interaction with customers

QVC UK has launched an update to its iPad app, providing a platform for customers to interact with the TV channel and other customers while watching their favourite shows.

Users can now opt for a "second screen" within the 'Watch' section of the app to send a tweet directly to QVC UK, ask a question and share their views on Facebook, read the latest QGossip and presenter blogs, or learn more about the on-air guest or brand.

Customers who have downloaded the app can already use it to watch all four channels – QVC, QVC Beauty, QVC Style and QVC Extra – as well as to search by term, item number, product description, brand or phrase, and to purchase items.

The new services and solutions for the app were developed in-house, in conjunction with the team at QVC USA.

Brian Farrelly, vice-president for commerce platforms at QVC UK, commented: "Our customers constantly interact with us, whether by phone, email, Twitter or Facebook. 

"Developing this update therefore made complete sense as they can now ask questions and send tweets direct to us while on their iPads, whether at home or on the go."

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