John Lewis reshuffles senior directors to focus on omnichannel

The John Lewis Partnership has promoted its online director Mark Lewis to retail director which will see him taking responsibility for both shop and online operations.

The retailer said: "The move will allow John Lewis to accelerate the full integration of its channels and lead the next generation of omnichannel retail."

The retailer announced Lewis' new role among a number of senior reshuffles which demonstrates how the retailer is focusing on combining both online and offline channels.

Existing retail director, Andrew Murphy – who joined the company in 1992 – will take on the newly created role of group productivity director.

Sir Charlie Mayfield, The Partnership's chairman, said: "The rapid rate of change in retail is set to continue and therefore the time is right for us to develop the thinking that will help sustain the Partnership in the next generation and I am delighted that Andrew has agreed to take up this new role. His appointment is part of the plans we are putting in place to deliver the Partnership's strategy in the next five years and follows the announcement of Tom Athron's appointment as Group Development Director in June 2015."

Meanwhile, operations director, Dino Rocos, will also take on additional responsibilities for the omnichannel customer journey, and  Paula Nickolds, buying and brand director at John Lewis, will become commercial director.

Following in the footsteps of House of Fraser, the retailer has also created the new role of customer director, appointing Craig Inglis who will continue to head up marketing and customer insight, as well as becoming responsible for the end-to-end customer experience.

Andy Street, managing director of John Lewis added: "These important changes to the John Lewis management board place the customer at the heart of our decision making. The new John Lewis board composition will ensure we continue to lead omnichannel retailing in the UK."