Neiman Marcus expands visual search technology app across all department store categories

Neiman Marcus – which is headquartered in Dallas, Texas – is expanding its iOS application across all categories, enabling customers to take a photo of a piece of clothing, accessory or homeware item which is then matched with similar styles available to buy on the retailer's website.

The app was developed by Slyce and allows customers to purchase styles they see in real life in a single tap.

"With the expansion of Snap. Find. Shop. to all categories of merchandise, we are able to exceed our customers' expectations and allow them to easily shop with us at any time and from any place,"  said Wanda Gierhart, CMO, Neiman Marcus Group, "Normally online shopping begins with search - either through key words or navigating filters; visual search removes hurdles, taking the customer directly from inspiration to gratification."

CEO, Mark Elfenbein, added: "Neiman Marcus is a highly progressive company and one with whom we enjoy a strong partnership We’re proud of the value it has seen from the initial roll out of visual search functionality. Customer adoption of the service has been significant and led to the decision to optimise the entire product offering."