RBTE 2016: Retail networking opportunities prompt Altodigital's return

Retail technology companies that exhibited at RBTE 2015 have rushed to sign up to next year's event at a record rate, and Essential Retail is running a series of Q&As with the early re-bookers over the coming months.

Today it is the turn of Altodigital. Group sales director, Tony Burnett, says the company's first time exhibiting at the show not only allowed it to connect with large retail firms but he suggests it was also a "really fun two days".

What were your highlights from RBTE 2015?

We experienced a number of highlights at RBTE this year, one of which was such vast exposure to the retail audience, one of our key sectors. There were high levels of engagement from the attendees, generated by our 'Tweet Shop' campaign which ran across both days, as well as great support from the RBTE events team in relation to promotion across social media channels.

The coverage that aired on the BBC of the shopping robot at the show was a definite highlight and further boosted exposure for all exhibiting brands.

What were the top three reasons for re-booking a stand and confirming your appearance at RBTE 2016?

One of the main reasons prompting us to re-book a stand was the high quality and the number of delegates from large retail firms (our ideal target market) all of which are engaged with our variety of offerings. In addition to high and consistent footfall across the two days, enabling us to gain heightened exposure with the majority of delegates – especially at our stand, which was in a great location.

Thirdly, we had a really fun two days at the event with loads going on for both exhibitors and delegates alike.

What are the main areas of focus for your business in the year ahead?

Our main focus is to expand our managed services offering, consisting of different solutions including IT, document management, print management, UC and office supplies.

Which technologies in particular do you predict will shake up retail in 2015/16?

Here at Altodigital, we believe that the next year will see a number of technologies shake up the retail sector, one of which being visual communications – especially shop window projectors displaying videos and images, as well as advertising offers, etc. This will be even more cost effective, visually pleasing and quicker than simply printing off posters and displays.

What is currently the greatest challenge to (a) your business and (b) the wider retailer industry?

Both our business and the wider retail industry are still under significant pressure to become more environmentally friendly by reducing paper usage. This is something that we aim to manage internally through better paperwork processes, and moving documentation around digitally through a document management system.

The next RBTE takes place at London's Olympia between 9-10 March 2016.

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