Sainsbury's takes Tu clothing range online

Sainsbury's has launched a website for its clothing range, in order to provide customers across the UK with access to its Tu collections.

The website, which launched today (Thursday 13 August 2015), will take advantage of the grocer's store network by providing a click & collect service in 710 stores, including 112 convenience branches.

Sainsbury's said 93% of its customers are within a 10-minute drive of a click & collect store.

Sainsbury’s director of online, Robbie Feather, said: "We are focused on providing excellent quality and value, with a talented in-house Tu design team. This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand.

"Customers have increasingly been looking to buy Tu online, and we have seen a really positive reaction to the new site from the selection of postcodes that have had access to it over the past few months. We’re already seeing particularly strong online sales of dresses and childrenswear and look forward to customers’ reaction to the new site."

The Tu website was trialled with 3.8 million Nectar card customers, during which they could purchase products using an access code to a version of the Tu website.

The new website will feature a wide range of womenswear, menswear and childrenswear, available for next-day delivery, standard delivery and click & collect.

Customers can buy Tu clothing at 400 Sainsbury's stores, but the full clothing range is only available in 160 stores. Sainsbury's said its Tu clothing sales have grown to £800 million earlier this year.

The Tu collection is refreshed every six weeks and includes clothing designed by Gok Wan which has driven double digital sales for the retailer. In store, the grocer sells a pair of Gok for Tu jeans every minute. Sainsbury's is also the fifth largest childrenswear retailer by volume and seventh by value.

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