New Look mobile orders surge 97%

Mobile orders for fashion retailer New Look have increased 97% in its first quarter of 2015, compared to the same period last year. 

The retailer said ongoing efforts in multichannel have led to its responsive mobile site now accounting for 50% of total website traffic, demonstrating the preference of how New Look customers want to shop.

New Look also reported increased website sales by 38.7% in its first quarter results for the 13 weeks ending 27 June 2015.

The retailer's CFO, Mike Iddon, said: “We continue to invest in our eCommerce platform, and have significantly improved the look and feel of both our mobile and desktop sites. We remain focussed on making shopping with New Look as convenient as possible for our customers, and our wide range of delivery options has proved a strong driver of sales growth and enabled us to grow our online market share.”

Meanwhile, adjusted EBITDA was up 2% to £61.1 million and UK like-for-like sales increased 4.1%. New Look also posted an increase in profit before tax of 9% to £19.3 million.

CEO, Anders Kristiansen, said: “These strong results demonstrate New Look’s ongoing progress during a quarter in which we have changed ownership and refinanced the business. Further UK sales growth is particularly encouraging, whilst our latest successful store openings in China ensure our expansion plans continue on track.

“Whilst the consumer environment remains unpredictable, we continue to manage the business accordingly.”

Over the period, the retailer completed its sale to South African investment company Brait.