Attraqt and Yudu partner to revitalise catalogues online

eCommerce visual merchandising tool Attraqt has partnered with digital catalogue app developer Yudu to create retail applications offering live catalogues.

The two vendors are undertaking a technology and sales partnership, CEO of Attraqt, André Brown, told Essential Retail, where they will share technology in order to provide each other's retail clients with their respective technologies.

Both companies have completed a proof of concept, which will allow retailers to produce a mobile app version of their catalogue with real time merchandising functionalities. This live catalogue will bring added value to a static list of products, as well as allowing the retailer to faster rotate content, encouraging more customer engagement.

Attraqt which provides its real time digital visual merchandising technology to the likes of Tesco, Boohoo and Superdry will be able to provide its retail customers with real time updates such as stock levels and special offers to a mobile app catalogue.

Yudu has over 220 retail customers including Lakeland, Lands' End, Littlewoods, Not On The High Street and QVC. The vendor has also been working with Screwfix to digitise its traditional paper catalogue.

Attraqt also works with Screwfix and Brown used the retailer as an example of customers who still depend on catalogues. He said builders are used to opening a Screwfix catalogue and not being dependent on the internet, meaning Yudu's catalogue functionality, where the products are stored offline in an application, works well for that demographic.

Combining Yudu's technology with Attraqt will enable the companies to offer a live catalogue functionalities which updates the merchandise in real time when connected to the internet.

"Although our focus is traditionally online, there are plenty of people out there who like the convenience of using catalogues," said Brown. "And it opens us up to a new market segment we could attack with our existing technology."

"What we're doing is going to extend the life of the catalogue," he added. "We're taking a medium which is essentially static and now has dynamic content. For instance for a best offers page, our technology will be able to change in response to stock levels and popularity."

Richard Stephenson, CEO of Yudu, added: "The Attraqt technology means Yudu’s apps can now bring retailer catalogues to life with current, personalised offers and content tailored to the user. We have been able to produce great results for our clients, improving sales conversion and enhancing the user experience and look forward to working with the Attraqt team going forward.”