Macy's and Bloomingdale's continue roll out of same-day delivery

Macy's and Bloomingdale's are ramping up its same-day delivery service to an additional nine cities, bringing the total number of US markets where the service is available up to 17.

The same-day deliveries are fulfilled by a crowdsourced delivery provider, Deliv, and the charge for the service is $5 more than standard shipping fees.

In Chicago, Los Angeles, San Francisco and the Bay Area customers can also use Deliv to schedule a pick up of any online products they wish to return.

Robert Harrison, Macy's chief omnichannel officer, said: "When we piloted same-day delivery in eight markets initially last fall, we learned that our customers appreciate the additional option of having their purchase brought to their home or office in a matter of hours. It is an important part of our value proposition as an omnichannel retailer serving customers who shop our stores and websites whenever, wherever and however they prefer.

"Our ability to expand same-day delivery is rooted in local merchandise inventories at Macy's stores, as well as a newly expanded delivery footprint of our partners at Deliv."

Markets introducing same-day delivery this month include: Atlanta, Boston, Dallas (Macy's only), Honolulu, Las Vegas (Macy's only), Miami/Ft. Lauderdale, New York City/Western Long Island, Orange County and Philadelphia.  

These markets join Chicago, Houston (Macy's only), Los Angeles, Northern New Jersey, San Francisco, San Francisco Bay Area, Seattle (Macy's only) and Washington DC.

At the end of June, Amazon revealed that its Prime one-hour delivery service is due to arrive in London.

The Prime Now service will be available for over 10,000 items in selected London postcodes, with plans to cover the rest of the capital and other UK cities later this year. This is the first time the service has been available outside the US, after the online retail giant launched the one-hour service in New York at the end of 2014.

Retailers are constantly offering later cut-off times for online orders, with House of Fraser being the latest retailer to extend its click & collect cut-off time to midnight.

But more recently, John Lewis and Tesco have announced their intention to introduce a fee for click & collect services, a bold move by retailers finally standing up and saying they can no longer swallow the cost.