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Dixons Carphone agrees 5-year IT network deal with BT

Dixons Carphone is looking to create a single IT infrastructure and deliver significant synergies across its newly merged business, and the electricals retailer has signed up BT on a five-year deal to deliver the network.

The technology investment has also been made to help the retailer – formed in 2014 after the merger between Dixons Retail and Carphone Warehouse – boost its in-store shopping experience for customers, with Wi-Fi deployed in shops to allow customers to try out internet-enabled products before they buy. It is also hoped the BT deal will help reduce the retailer's operating costs.

BT's network will carry all of the retailer's voice and data traffic, supporting its 1,200 stores, offices, data centres, contact centres and supply chain operations across the UK.

As part of the deal, BT will provide Wi-Fi connectivity and its application performance management service for the Dixons Carphone's Pinpoint assisted selling tool, which gives staff an opportunity to take customers through the sales process via a tablet device, as well as providing access to product information, pricing, availability and customer credit checks. Some 5,000 Pinpoint devices have been rolled out to date, and the devices are viewed as a key component of the retailer's future strategy.

Andrew Harrison, deputy group CEO at Dixons Carphone, who provided the keynote speech at RBTE 2015, commented: "Innovations such as our Pinpoint assisted selling tool have had a staggering effect on customer experience and business performance by shortening the sales cycle.

"But these innovations wouldn't be possible without a high-bandwidth, secure and ubiquitous IT infrastructure in our stores and offices. The converged network and Wi-Fi connectivity that BT will deliver will help our colleagues gain fast and secure access to the information they need, when they need it."

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