Halfords adds two million more customers to Halfords.com

Cycling and motoring specialist Halfords reported an 8.2% growth in online retail thanks to the two million additional customers purchasing from Halfords.com in the 13 weeks ending 3 July 2015.

CEO Jill McDonald said online now represents 12.5% of total sales, which is up from 12% last year. Online also accounts for 25% of bike sales and a similar proportion of child seat sales.

The retailer also reported that 91% of its orders are fulfilled via click & collect which McDonald said is "great" as it drives more footfall into stores.

"And we do see add-ons when people come in store as colleagues are able to offer more services and products," she added.

Currently Halfords offers customers the option to reserve products at a designated store and collect within one hour if it is in stock, while out-of-stock items can be collected in store within two days.

McDonald said she is always looking at what the company can do to improve this proposition, but her focus is to "make sure we can deliver consistently to any promises that we make to customers".

Reflecting on the recent news that John Lewis and Tesco will begin charging for click & collect services, McDonald said she will keep an eye on the broader market.

"My focus will be on what customers think is the right and fair thing for us to do," she added. 

Halfords Marketplace

In June the retailer also launched its online marketplace initiative which allows external sellers to sell products on Halfords.com.

Halfords will earn commission from the sales and will also use the platform to identify products which sell well before the retailer invests in new products itself.

McDonald said the platform had 5,000 additional products by the end of the quarter, but this will increase by around 25,000, nearly doubling its online product count. 

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