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NFC technology added to Greggs mobile loyalty app

High street baker Greggs has refreshed its mobile app to enable Android users to redeem rewards, make payments and receive offers by tapping their phone at the point of sale.

Using NFC technology and working in association with vendor partners Spire Payments and Eagle Eye, the app allows users to buy food or drink, get a coffee stamp and receive instant offers and rewards, all with one phone in-store transaction.

Launched in 2014, the Greggs Rewards app provides customers with real-time offers that can be redeemed at the point of sale, removing the need for paper vouchers.

Greggs has worked with Spire to upgrade its systems to ensure the retailer is NFC-ready across all of its shops in the UK.

Malcolm Copland, Greggs commercial director, said: "NFC enables us to offer our customers a simple yet superior journey they won't find anywhere else, and delivers on our core strategy of ensuring our customers are always getting the best service possible.

"Working with Eagle Eye and Spire Payments has helped us deliver advanced technology straight to our customers and we’re looking forward to seeing how they embrace the innovation."

Consumers can register for a Greggs Rewards account via the app or via the retailer's official website. They can then top up their accounts with any amount from £5-£50 using their debit/credit card or through PayPal.

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Eagle Eye

Spire Payments