Internet retailer Yoox poaches Asda's technology director

Italian fashion and luxury e-tailer Yoox Group has named Asda's Alex Alexander as its new CIO.

Alexander, who was previously multichannel technology director at the Walmart-owned supermarket, will lead all Yoox's technology functions and be responsible for creating new solutions and processes to drive the business forward.

During his time as part of Walmart's global eCommerce team the new recruit was responsible for designing and executing the multi-year digital strategy for Asda and he led the drive to introduce services such as click & collect. Alexander also headed several complex migrations of legacy systems to new global technology platforms.

Alexander's CV also includes time as a technology consultant and a stint at Barclays Bank, where he was responsible for strategic IT planning and execution, business restructuring and integration, software engineering and IT infrastructure.

Federico Marchetti, founder and CEO of Yoox, said Alexander brings significant experience of executing platform migrations of "significant scale".

"As CIO, Alex will play a pivotal role in ensuring technology continues to be a key pillar of our competitive advantage by supporting and driving future growth as well as enhancing our cross-channel offering for our brand partners globally," he added.

The announcement comes as the recently announced merger between Net-a-Porter and Yoox, is expected to be completed later this year.