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New Radley CEO aims to carry handbag brand on to world stage

Incoming Radley & Co CEO Justin Stead has said he believes the UK handbag brand can compete on "the world stage", ahead his arrival at the retailer next week.

The former CEO of Aurum Holdings, which counts Mappin & Webb, Watches of Switzerland and Goldsmith among its portfolio of brands, will join Radley on 6 May and is seemingly being tasked with raising the company's profile and driving sales in international markets.

In a statement from the retailer announcing Stead's arrival, Radley & Co chairman Roger Best said: "We are delighted that Justin will be leading Radley. His proven track record in building outstanding success at Aurum and his considerable international experience of developing international distribution and accessories brands will be of significant benefit to us as we grow internationally."

Pior to Stead's tenure at Aurum, where he oversaw a period when profits grew from £6 million to £24 million, he held a senior vice president role at Fossil Group which involved taking the watch brand into new markets around the world.

The new Radley CEO also has a vested interest in the eCommerce world, through his non-executive chairmanship of Sofa.com – a position he will maintain while working for the handbag brand.

Stead commented: "Radley has great products that combine quality and beauty.

"As a distinctive London brand, it has all the ingredients to compete on the world stage. Its recent renaissance is highly encouraging I am truly excited to join the Radley team and to have the opportunity to make my vision for the Radley brand become a reality."