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Ocado Technology launches grocery app for Apple Watch

A free Ocado Apple Watch app will be available to download from Friday 24 April, allowing consumers to add items to their grocery orders with the online retailer by speaking into the device.

Coinciding with the launch date of the smart watch, the unveiling of the app is set to give people a new way of conducting their shopping and it will provide access to the e-tailer's online product listings and real-time order status updates.

Another feature of the app is predicted ordering based on previous shopping habits, which Ocado says uses "advanced machine learning" and means customers can complete a repeat shop within 15 seconds. In addition, there is a "Handoff' feature that enables users to switch their shopping journey to their Apple iPhones.

Paul Clarke, director of technology at Ocado, commented: "We developed the Ocado Apple Watch app with a clear goal: make it effortless for Ocado customers to order their shopping without needing to use their phone.

"Customers can now checkout without using their phones in just 15 seconds. Another example of where we've reduced customer friction is by enabling people to add items quickly to an existing order with the Apple Watch app. For example, if a customer has completed an order on their desktop computer but forgot to buy milk, they can say "milk" into the Watch and it will be added to the existing order."

February saw Ocado report its first ever annual pre-tax profit. For the 12 months to 30 November 2014, profit was £7.2 million off the back of a 20% jump in sales to £948.9 million.