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Doddle boosts customer engagement with release of Android app

Emerging pick-up, drop-off (PUDO) parcel delivery network Doddle has now launched an Android version of its mobile app.

The app was designed by Monitise Create, a division of Mobile Money provider Monitise, and it gives those who download it an opportunity to sign up and create Doddle accounts, as well as track parcels sent through Doddle.

Push notifications are sent to users of the app when their parcel has arrived at its chosen destination, while the app also records the user's preferred Doddle store and information about opening hours and how long parcels will be held.

Doddle launched the iOS version of the app in November 2014, which includes in-built Touch ID login, meaning you can be identified via your fingerprint alone. In a statement today, Doddle said the app has now been downloaded by 15% of its membership base.

Paddy Earnshaw, chief marketing officer at Doddle, remarked: "It's our mission to make "while you were out" cards a thing of the past. 

"Online shopping should be easy and enjoyable but problems with delivery have taken some of the joy away. The release of our Android app marks an important milestone in helping to eliminate failed deliveries and we will continue to innovate in this area to make customers' lives even easier."

Doddle was officially launched at the end of last summer and is backed by Travelex founder Lloyd Dorfman and railways operator Network Rail. The PUDO operator already has more than 30 stores and has linked up with the likes of Amazon, Asos, TM Lewin and Hawes & Curtis to offer customers of these retailers alternative locations from which to collect their online orders.

As well as creating official partnerships with a growing list of retailers, Doddle has its own membership base who can choose to pick up orders from any online retailer at its stores nationwide.

Earlier this year CEO Tim Robinson told Essential Retail that Doddle is targeting 100 store openings by the end of 2015.

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