RBTE 2015: Exhibitor news roundup

Supply chain solutions, in-store technology, eCommerce, mobile retailing, digital marketing, analytics, loss prevention systems and payments innovation: it's all been on show this morning at RBTE, which runs until Wednesday 11 March.

Oracle, Samsung, JDA Software, Manhattan Associates, Wincor Nixdorf, Toshiba and PayPal are just a selection of the suppliers present at the two-day event, which is taking place at London Olympia.

Retailers have already hit Olympia in their thousands to attend Europe's largest end-to-end solutions exhibition and conference, and Essential Retail has put together a quick summary of some of the technology on display.

Mobile retail technology provider Red Ant has launched RetailOS at RBTE today, which it says can connect and simplify data across retail organisations.

According to the vendor, the solution can integrate with retailers' existing technology and is designed to join up all devices and touch points to deliver the seamless shopping experience all retailers are looking to provide their increasingly empowered customers.

Dan Mortimer, Red Ant CEO, commented: "Consumer expectations are rising – our recent research found that one in three consumers will leave a store after waiting less than three minutes for an assistant and almost 40% believe a lack of product knowledge is the most irritating trait of a shop-floor assistant.

"Smart retailers know that to drive customer engagement, service and loyalty they need to provide connected experiences through all of their business channels. RetailOS does just that – by connecting existing data sets, making information simple to digest and share regardless of device or location, we are able to deliver smarter ways to engage with customers across all areas of commerce."

Meanwhile, RBTE exhibitor and one of the eCommerce Bootcamp hosts, Verifone, has released results of a study this week which found that cash remains the primary choice of payment in the UK (65% of those surveyed had used cash to pay recently), while Chip and PIN was ranked second (46%), and online payment services was third (35%). Mobile payment has risen to prominence, though, with 21% having made payment via this method in recent months.

Mobile payments has been the talk of much of the show so far, with a number of conference sessions indicating that 2015 is going to be the year that m-payment reaches tipping point.

With that in mind, Sweden-based mobile payments platform Klarna is at RBTE this week showcasing its checkout solution.

The Klarna team says it can help retailers increase conversion rates – particularly on mobile sites – and is already working with companies such as Asos, Marks & Spencer and online music platform Spotify.

In other payments sector news, online solutions provider Optimal Payments is displaying its mobile point of sale solution, mobile app and card reader that can be used to securely accept face-to-face Chip and PIN transactions.

The company's NETBANX platform and services are also on show at RBTE, which the vendor says can simplify how merchants accept credit and debit card, direct-from-bank and alternative and local payments.

Elsewhere at RBTE, Ipsos Retail Performance is exhibiting its Shopper Mobile tool for the first time to a European audience. The solution uses Wi-Fi analytics, which the company says gives retailers an opportunity to see passing footfall traffic, dwell times, loyalty and shopper paths that they can use as part of their decision-making for in-store strategy.

Shopper Assist, an interactive mirror created specifically for fashion retailers to boost customer engagement, and the business's Cloud Reporting site, are also being displayed.

Peter Luff, president of Ipsos Retail Performance, said: "We have been coming to RBTE for the past two years, and have made great quality leads from new meetings, as well as reinforcing our relationship with existing clients in fashion, jewellery, telecoms, shopping centres and DIY.

"This year we are pushing technology that has an influence on consumer loyalty, whilst providing genuine insights that boost the omnichannel and high street customer experience across a range of retail sectors."

Another new product launch today comes in the form of Lexmark's Digital Endcap solution for retailers in the UK.

The product aims to help retailers increase the speed and accuracy of in-store signage execution, enabling them to move inventory, guarantee proper brand representation and grow revenue.

The Lexmark team says, for in-store promotions, Digital Endcap eliminates the need for ladders or lifts, and stops delays and expenses associated with large-formatted paper signage. The tool also provides retailers' head office operations with store-level data on promotion activity.

That only touches the surface of what's on display at this year's RBTE. There will be more roundups published in Essential Retail throughout the week, but why not head down to London's Olympia to see for yourself the retail technology being showcased?

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