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Beacons in the spotlight at RBTE bootcamps

Beacon technology provider Kontakt will be focusing on how retailers can best utilise beacons in their stores, at RBTE in March.

Kontakt will be on stage as the European retail solutions conference and exhibition, which is set to take place between 10-11 March at London's Olympia, runs nine highly practical workshop sessions on eCommerce. The bootcamps will cover all aspects of the eCommerce journey – from customer attraction to checkout & payment.

Proximity, engagement and you – with Kontakt

This session will give you an introduction to Bluetooth Low Energy beacons/iBeacons. Beacons can be used for indoor navigation, analytics gathering, loyalty programmes, and many other engagement tools, but Kontakt's particular focus will be on:

Attendees will be given insight into how to deploy and manage beacon networks, as well as what to expect in the future from this technology. The second part of the session will be led by RNF Digital Innovation and Airspace Proximity, answering questions about initial investments, campaign management and business analytics. Discussions will centre on how proximity engagement is becoming an increasingly crucial part of retail.

Speakers

Margaret Mroz, business development manager at Kontakt.io; Rob Mannion, MD, RNF Digital Innovation; Ian Malone, CEO, Airspace Proximity Networks.

What is Kontakt, in its own words?

"Kontakt.io's platform puts the real world in contact with the 'Internet of Things' by connecting devices with proximity awareness to the cloud.

"Kontakt.io provides a full suite of innovative technology, starting with Bluetooth low energy beacons/iBeacons and developing further with cutting-edge hardware and software technologies."

The full eCommerce Bootcamp agenda:

Visitors to RBTE must pre-register for the bootcamps to secure their place at the session/s of their choice.

10.00 – Customer Attraction and Retention – with Odoo
10.45 – Pay By App – with Verifone
11.30 – Omnichannel Customer Platform – with NetSuite
12.15 – From Site to Store – with Kioware
13.00 – Interactive Marketing and Personalisation – with SmartFocus
13.45 – Global Expansion – with Dyn
14.30 – Data – with Net Booster
15.15 – Checkout and Payment – with Sage Pay
16.00 – Proximity, engagement and you – with Kontakt

Click below for more information:

RBTE eCommerce Bootcamps

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