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Office Depot and Neiman Marcus invest in digital payments

US-based retailers Office Depot and Neiman Marcus are among the latest businesses to sign up to MasterCard's digital payment platform MasterPass, the card provider announced last week.

MasterPass enables consumers to pay with any enrolled payment card, anywhere online or in app, using various devices – and users do not have to re-enter payment and shipping information with each purchase they make.

Currently accepted in 16 countries, MasterPass is set to be made available to customers of office supplies retailer Office Depot and designer apparel and accessories supplier Neiman Marcus in the coming months.

Diamond jeweller Blue Nile, online ticket provider Broadway.com, online book rental service Chegg, travel company Fareportal|CheapO Air and online fashion business Rue La La are also set to implement MasterPass in due course, while the American Red Cross site is looking to introduce the platform to accept donations.

John Koryl, president of Neiman Marcus stores and online, remarked: "Customer service is at the heart of every decision we make at Neiman Marcus.

"MasterPass will allow our customers the ability to complete purchases quickly, both online and via any mobile device they choose."

It marks the second major digital development at Neiman Marcus since the turn of the year, with the retailer partnering with T1Visions to introduce interactive touchscreen tables in three of its stores across the US, to boost customer experience.

While investment in store technology has been a major focus for retailers over the last 12 months, businesses operating in the sector have arguably been slower to roll out new payment methods – arguably cautious due to it being such a crucial part of the customer shopping journey.

Many observers are suggesting 2015 will see a step change in the way consumers want to use digital payment technology – whether it is through a mobile device, or via the range of new services provided by the likes of MasterCard, Visa and American Express.

M-payment provider Zapp has a number of large UK retailers signed up to implement its services in 2015, while Apple Pay is expected to arrive in Britain following its launch on the other side of the Atlantic in 2014.

Alistair Combes, director of product development at CMS Payments Intelligence, told Essential Retail: "Customers like online payment methods that are familiar to them and easy to use.

"This new set of retailers is a boost for MasterPass, however many retailers will want to see high customer adoption before investing in new payment methods."

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CMS Payments Intelligence

T1 Visions