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Wearable technology sales boost at Lloydspharmacy

Lloydspharmacy said this week (Wednesday) that the introduction of wearable technology products across its estate was "well received" by customers ahead of a busy Christmas trading period.

At the end of 2014, the health and wellbeing retailer started stocking a range of wearable devices designed to help consumers monitor their health, including FitBit activity and sleep trackers and wristbands – and sales of these items helped the business to its best Christmas in seven years.

During the core promotional period between September and December, sales in the Christmas gifts category reportedly grew by 19% year on year. A Disney Frozen Beauty Set sold one unit every 30 seconds in the first week of the period, with overall Christmas sales across Lloydspharmacy's stores up 6% compared to 2013.

Online sales for skin health and pain relief were up significantly on last year, while overall eCommerce trading grew by 4%. It was the first Christmas that Lloydspharmacy has offered a click & collect service – currently available in just under half of its property portfolio – and 20% of online orders were collected in one of its stores during the festive period.

Cormac Tobin, managing director of Lloydspharmacy, said: "2014 as a whole was very positive for our retail sales and we will continue to build on this success in 2015 introducing new products, extending our store refit programme and rolling out our click & collect service across the UK."

The retailer recently opened its first dedicated store for its online-focused Betterlife from Lloydspharmacy arm, which saw sales growth of 47.4% for the period between January and November 2014.

 

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