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VIDEO: RFID zone returns to RBTE for 2015

The 'In-store RFID Customer Experience' zone returns to RBTE in 2015 after its success at this year's show, providing visiting retailers with an opportunity to learn how RFID can bring benefits to various parts of their business operations.

Offering a fully interactive retail journey – from the warehouse to the shop floor – the area demonstrates RFID's multiple functions across all aspects of retail. Representatives from the zone's main sponsors will be on hand to showcase the multiple functions of the technology.

Companies involved in this year's RFID Zone are, as follows: BT, Enso Detego, Impinj, Nordic Plus, OCS, Smartrac, TexTrace, TRC and Xterprise.

Check out the promo video, below, put together by the team at Nordic Plus (YouTube)

So, what are the reasons for the concerted focus on RFID at RBTE? Well, it is an area that is growing quickly as connectivity increases and more and more retailers look towards the so-called 'internet of things' to help run back-office operations and provide engaging and efficient customer-facing solutions in their stores.

In a comment piece for Essential Retail in the summer, chief technology officer of GS1 UK Andrew Osborne acknowledged that several large UK retailers are now investing significant sums in RFID, including Tesco, John Lewis, Asda and Marks & Spencer.

Each retailer is implementing the technology in different ways, with some fashion retailers experimenting by using it alongside smart mirrors to enhance retail theatre. But it is stock visibility – in particular – where benefits are seemingly being pursued.

Osborne argued that stock counting by reading RFID tags can be carried out more frequently and with greater accuracy, compared to manual counting, visual inspections or barcode scanning – particularly when there are so many size, colour and style variations to contend with in the fashion world.

"Stock availability is also crucial for supporting high quality omnichannel experiences," he added.

"With so many different channels for consumers to engage with a brand, it is all-too common for the information presented through each to be inconsistent. A trip to a store to collect an item shown in the system but that does not reflect the actual physical stock is clearly frustrating for that customer. Through the enhanced stock visibility enabled by use of RFID, the risk of experiences like this occurring can be minimised."

In the build-up to RBTE 2015, which will take place at London's Olympia between 10-11 March, Essential Retail will be publishing articles featuring the key RFID Zone participants. Stay tuned in the new year to find out more.

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