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RBTE 2015 exhibitor spotlight: Vortex Commerce

Ecommerce web design and development company Vortex Commerce is new to RBTE for this year, and it will be showcasing its range of products at the two-day event at London Olympia between 10-11 March 2015.

Essential Retail caught up with James Hyett, commercial director at Vortex Commerce, to find out more about the company and its plans for the spring show.

Why have you booked for RBTE 2015?

We have booked the RBTE this year as we believe it to be one of the most focused in terms of its subject matter. 

What new technology will you be displaying at RBTE 2015, and why is it relevant?

We will be showcasing two new enterprise builds at the show and a number of community builds. One of the key pieces of technology will be demonstrating how we are helping our clients create a more personal and interactive user experience in their online store. Contextual content and interactive product builders tied into marketing engines with trigger responses means our clients are in constant contact with information their clients want. We will also be showing how customising Magento behind the scenes can help businesses in their day-to-day operations. We hope to be able to demonstrate to people how their eCommerce store can become much more than just four pages where people can buy stuff… One of the biggest reasons for Magento’s success is its open source roots and its flexibility we want to show people how to turn this robust and malleable platform into your company’s greatest asset.

Name some of the retailers that you are currently working alongside?

One of the most interesting clients of 2014 for Vortex Commerce was the development of the Qjacker platform. Qjacker is a new concept to the UK, focused on venues (sporting and concerts) fast tracking people who order their food and beverages online at stadium/arenas with dedicated queues. Qjacker (Magento Store) is directly linked with the Verteda’s point of sale system EATEC. A user can buy their food and drinks online on any device before or whilst at the venue, they will then receive an electronic receipt with a barcode. When the customer wants their order they walk to the nearest kiosk scan their receipt on their way and its made up for them on their approach. The result is a vast increase in efficiency, sales and positive customer experience. It's been adopted by Premier League football clubs such as Manchester United, Southampton and Manchester City. 

Which types of retailer and which job functions are you hoping to meet with at RBTE 2015, and why?

Generally speaking we work with companies that would be considered as mid-market traders through too enterprise level customers. The ideal client for us has a vison of where they want to be, what they want to achieve and a challenge for us. One of the most rewarding parts of the job is watching projects come together and deliver on expectations. As we are so close to it it’s difficult not to feel attached to the result; we feel like a part of every project we take on from concept through to inception. 

Visitors to RBTE 2015 can meet with Vortex Commerce at Stand 869.