Ted Baker invests in ERP with HP as global growth continues

Fashion retail brand Ted Baker has announced a new partnership with HP as it looks to transform its enterprise resource planning (ERP) systems.

The business is looking to overhaul its back-office operations and technology infrastructure, and has partnered with HP Enterprise Services UK and the vendor's platinum partner, OCSL.

Ted Baker has been following an aggressive international expansion strategy in recent years, and the last quarter saw the company open North American stores in Las Vegas and Toronto, as well as further concessions in premium department stores in the US, the Netherlands, France, Spain, Portugal and South Korea.

Other new openings in the pipeline include stores in Miami and London's Heathrow Terminal 4, as well as an outlet in China.

HP and OCSL say they will provide the back-office operations to support the retailer's continued global growth. OCSL will implement a disaster-tolerant HP infrastructure, while HP will deliver managed services over the next seven years.

Dustan Steer, IT director at Ted Baker, remarked: "This is a major business transformation programme, so we selected strong, long-term partners with experience of major ERP projects.

"HP and OCSL were able to bring together all the necessary hardware, software and SLA-based services, and worked closely with us to understand exactly what was needed to make such a complex project successful. Together with our other partners, they will operate as an extension to Ted Baker's organisation to deliver and manage a global ERP solution with the lowest total cost of ownership and the lowest risk."

HP's software will monitor and manage the Microsoft Dynamics AX solution for business continuity.

Sales at Ted Baker continue to rise, with retail revenue for the last quarter – 10 August to 8 November – increasing by 12.7% year on year. The business's eCommerce operation saw sales rise 34.6% for the period following a strong performance in the UK and the recent re-platforming of the company's US website.

Click below for more information:

HP Enterprise Services


Microsoft Dynamics

What’s Hot on Essential Retail?