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Made.com opens showroom in London's Tech City

Made.com has opened its third UK showroom as it looks to cater for growing demand from customers in east London.

The online furniture retailer, which already operates showrooms in west London and Leeds, has partnered with social enterprise The Trampery to provide a physical setting for its product range in Shoreditch's Tech City.

Described by the company as a "working showroom", the facility is situated within The Trampery's newly opened site, which provides shared workspace for start-ups in the local area.

Made has provided the furniture for the site and members have access to the furniture at all times, while shoppers wishing to view the pieces on display can make an appointment. These appointments are available every Wednesday and can be secured via the official Made.com website.

Head of Made.com UK Annabel Kilner, who is a confirmed speaker for RBTE 2015 in London next March, said the new showroom "makes great sense" for the brand.

"Aside from being an extension of Unboxed, we believe in working together with like-minded businesses to grow our audiences and we share a very similar design conscious target customer with The Trampery," she explained.

"Finally, our two existing showrooms are brimming with customers and we're keen to test new locations to understand the impact on sales – not to mention that many of our customers are based in east London and have asked us to open a site in Shoreditch for years."

The Trampery has also set up its own profile within Unboxed, Made's recently launched online platform that allows consumers to see its products in real-life situations before they make a purchase.

When opening showrooms, the retailer has made a conscious effort to set up shop in distinctive locations and avoid paying what it sees as expensive high street rates. Its other two showrooms to date are at Newcombe House, a 1960s tower block in Notting Hill Gate, and within Redbrick, a disused mill turned design centre in Leeds.