RBTE announces return of eCommerce Bootcamps

RBTE 2015 will be shining a light on all aspects of eCommerce with a two-day bootcamp dedicated to this increasingly vital part of the retail industry.

The European retail event, which will take place between 10-11 March at London's Olympia, has scheduled nine highly practical workshop sessions, covering all aspects of the eCommerce journey – from customer attraction to final delivery.

Ecommerce Bootcamps ran for the first time at RBTE 2014, and are back by popular demand after retailers filled the theatres at the spring show.

Matt Bradley, RBTE event director, said: "Last year's bootcamps were an unprecedented success.

"Retailers lapped up the opportunity to hear practical advice to their eCommerce and fulfilment issues and I expect 2015 to be even more popular. Seamless omnichannel retailing remains a constant challenge across Europe and these workshops will give retailers the edge they need to overcome the challenges at every stage of the customer journey."

Earlier this month saw the publication of Martec International's annual 'IT in Retail' report, which showed that eCommerce departments are increasingly gaining more control over IT budgets. Some 20% of retailers questioned in the consultancy group's study said eCommerce departments now hold some of the decision-making power when it comes to tech investment.

With those responsible for eCommerce seemingly wielding more spending power than previous years, the bootcamps will provide an opportunity for vendors to educate retailer attendees about the tools and techniques they can implement to provide a seamless service and keep their customers happy.

Bradley said there is once again significant interest among eCommerce suppliers to get involved in the bootcamps, with five of the nine 35-minute sessions already securing sponsorship. The agenda for the bootcamps, which will take place on both 10 and 11 March, is as follows:

10.00 – Customer Attraction and Retention – with Odoo
10.45 – Real Time Stock Fulfilment
11.30 – Omnichannel Customer Platform – with NetSuite
12.15 – Social Media
13.00 – Interactive Marketing and Personalisation – with Smart Focus
13.45 – Global Expansion
14.30 – Data – with Pyramid Analytics
15.15 – Checkout and Payment – with Sage Pay
16.00 – Delivery

RBTE is seeking sponsorship for the remaining bootcamp sessions, which will be free to attend and strictly restricted to retailers only.

Click below for more information:

RBTE eCommerce Bootcamps