Fashion retailer Whistles readying itself for global growth

Fashion retailer Whistles has announced a four-year contract extension with Clipper Logistics as the business looks to develop its international presence and expand its ranges.

The womenswear fashion brand, which can name the Duchess of Cambridge Kate Middleton among its customer base, is looking to build its reputation outside the UK – and has once again chosen Clipper to handle its stock destined for its 120 retail outlets and eCommerce customers around the world.

Whistles CEO Jane Shepherdson told the Daily Telegraph earlier this year that she would like the company's international store portfolio to match the size of its UK estate in five years' time, so it is clearly a key focus area for the business.

In addition, September saw the retailer launch a menswear range for the first time.

The deal with Clipper will see the logistics firm offer pre-retail services, such as quality control, steam tunnelling and the hanging of clothes. Recent changes to the retailer's supply chain process mean that all garments will now arrive at the Milton Keynes-based Clipper facility in flat pack form – a move that has expanded the role the services provider plays in the partnership.

Steve Parkin, executive chairman of Clipper, commented: "Whistles has been a real success story and we look forward to this contract continuing to grow over the coming years as the business reaches its next major milestones."

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