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Gap names digital boss Peck as new CEO

Gap has promoted its digital boss, Art Peck, to the position of CEO, with effect from 1 February 2015.

Peck, whose full title is president of the fashion retailer's growth, innovation and digital division, will assume the CEO role from Glenn Murphy, who this week announced he is to retire from the business after seven years in the hot-seat.

A key theme of Murphy's stewardship has been international expansion, with Gap acquiring a number of new brands in that time and expanding store locations from approximately ten to 50 countries, including China.

It is expected that, under Peck, Gap – which also owns Banana Republic and Old Navy, among others – will continue its digital growth path which has seen the business launch eCommerce operations and innovative marketing campaigns in a number of territories in recent years.

Murphy commented: "Today, Gap Inc is a formidable global fashion retailer with a strong foundation in place for long-term growth, therefore making this an appropriate inflection point for me to pass the baton to a leader who will take our portfolio of brands to even greater heights.

"With consumer expectations rapidly evolving, Art is the right leader at the right time to build on our success and ensure a compelling experience for our customers across both our physical and digital channels."

Peck has held a variety of brand, strategy and operational roles since joining Gap in 2005, and he is currently responsible for driving the company's omnichannel and digital agenda, and guiding the emerging Athleta, Intermix and Piperlime brands.

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