RBTE 2015 exhibitor spotlight: Spectralink

In-building wireless solutions provider Spectralink will be appearing at RBTE in 2015, after a successful appearance in 2014. The business will be taking its own stand for the first time, having shared space at this year's event.

The company, which has a number of new products to showcase, will be participating in the two-day event at London Olympia between 10-11 March 2015.

Essential Retail caught up with Kathy May, manager for corporate events at Spectralink, to find out more about the company's plans for the show.

Why have you booked for RBTE 2015?

Spectralink has decided to repeat our participation at RBTE 2015 because of our success with the event in 2014. We were able to meet many potential buyers in the retail sector, which was of enormous value to us. And, it's a great opportunity to get the right visibility for our company and products in the retail sector.

What new technology will you be displaying at RBTE 2015, and why is it relevant?

Spectralink will showcase our new WorkSmart purpose-built communication device, Pivot, which is specially designed for mobile workers in retail businesses as well as their warehouses and distribution centres. Pivot handsets are easy to use, have excellent and consistent voice quality, seamless Wi-Fi roaming, and are durable to withstand the demanding environment of Retail. Pivot is based on the Android operating system and can therefore support applications and workflow solutions to better connect retail employees to one another and provide better customer service as a result.

Which retailers are you currently working alongside?

We are in discussions with many of the top retailers across Europe.

Which types of retailer and which job functions are you hoping to meet with at RBTE 2015, and why?

We are hoping to meet IT personnel to discuss the interoperability of our products with the store's IT ecosystem. We would also like to meet floor managers, because we think they would be interested in how our devices optimise the daily lives of employees within retail.

Visitors to RBTE 2015 can meet with Spectralink at Stand 650.