Ocado trials click & collect at Hatfield shopping centre

Internet supermarket group Ocado has this week established its first shopping centre click & collect pick-up point at Hatfield's The Galleria, as it continues to develop its fulfilment options for customers.

The scheme allows shoppers to collect their online food order from the 320,000 sq ft Hertfordshire centre by driving into a demarked car park zone, where their shopping order will be loaded into the boot of their car.

Ocado has opted to trial the service at the Land Securities-owned designer outlet as it has a significant flow of traffic around the designer outlet, particularly from the A1(M) which runs below the site.

This week's launch comes at a time when grocery research group IGD is predicting that, by 2019, over 8.3% of UK online grocery sales will be online – with the perceived convenience of click & collect expected to be key a driver of this growth in sales made via the web.

Asda recently said that it expects its own click & collect orders to treble by 2019, while the Royal Mail said last month that its online business partners can now offer their customers the option of picking up web orders from 10,500 Post Office branches across the UK.

Commenting on the Ocado deal, Scott Parsons, managing director of retail at Land Securities, remarked: “This new trial with Ocado demonstrates Land Securities’ dedication to evolving our assets to meet continually changing consumer demands.

“The Galleria provides the perfect location to trial the initiative as it has a high-spending customer base, located in the midst of one of the busiest transport networks in the region.”

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