App payment solution digitalises V&A Museum postcards

The Victoria & Albert (V&A) Museum in London is utilising new mCommerce technology to allow its visitors to send digital postcards depicting the venue's range of famous images and features.

Apple iPhone owners can download a mobile app, giving them an opportunity to purchase a postcard image and send it to friends or family via their smartphone device.

Images are catalogued on the app but visitors to the V&A can use geo-location technology to search for images from the exact room they are in or, if they prefer, they can snap themselves in situ and share that image on the postcard – selfie style.

Mobile app company Pogopost has worked with payment solution provider Ingenico Payment Services, which exhibited at this year's RBTE event in London (below), to bring the V&A tool to market.

Digital postcard prices start at £1.50 for destinations within the UK, but the service is offered worldwide with additional charges for overseas postage. Pogopost says customers will be able to pay with an increasing number of local payment methods in the future, which the company hopes will appeal to the V&A's international visitors.

Pogopost CEO Ben Thornton said: "Enjoying the museum is enhanced greatly by being able to share your experiences and the age old tradition of sending postcards has taken a mobile leap into the 21st century with the quick and easy payment process, courtesy of Ingenico Payment Services.

"Now visitors can send personalised postcards of favourite collection items – be it a Ming vase, a Rodin sculpture or an iconic photograph of British fashion or a celebrity like David Bowie."

Julian Wallis, head of sales UK & Ireland at Ingenico Payment Services, added that there is potential to grow his company's partnership with Pogopost, saying there is scope to expand the range of heritage site customers, all of which have different payment needs.

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Ingenico Payment Services

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