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Virgin Media embraces new 'sun-friendly' digital screens

Virgin Media is placing new digital screens in all of its UK store windows, as the retailer continues its digital-led in-store strategy.

Designed, manufactured and installed by tech company Esprit Digital, which provides escalator screens for London Underground and video walls in Westfield shopping centre, the 47-inch portrait LCD screens can reportedly be read in direct sunlight and be updated with new offers from head office.

Esprit says that Virgin Media is the first UK retailer to introduce this type of technology across its entire estate, and the move comes as part of a wider drive by the company to introduce digital aspects across its physical retail space.

Virgin relies on the use of digital screens inside its stores for various marketing messages, and the business has also worked closely with technology vendor Cybertill to add to its customers' interactive experience. Virgin Media sales staff process sales using Cybertill's cloud-based electronic point of sale system on iPads, giving its employees an opportunity to engage, showcase and sell to customers in a modern and mobile manner.

Over the last 12 months, Virgin Media has also introduced a number of in-store interactive touchscreen video walls to allow customers to browse and compare the options available.

Commenting on the partnership with Esprit, Paul Williams, retail director for Virgin Media, said: "We're delighted to be the first retailer to fully embrace this technology.

"These bespoke screens from Esprit are a key part of our strategy to attract new customers and drive them into our stores. The brightness and clarity are excellent."

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Esprit Digital

Cybertill

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