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Omnichannel planning and assortment: one size doesn't fit all

The world of merchandise and assortment planning needs a fresh look as retailers adapt their strategies to meet customers' new ways of shopping.

That is one of the key arguments set to be discussed in a webinar, next week, which will look at the inventory challenges facing modern retailers as they look to serve customers across multiple channels.

Retailers must know what their customers expect, understand the competitive landscape in which they operate and recognise what they can execute, according to the senior team at Columbus Consulting, who will join supply chain solutions provider TXT as panellists at the webinar on 3 July.

Surveys show that customers increasingly expect a joined-up process to their shopping, whether they are buying a product in-store, online or via mobile, while at the same time requiring delivery options that can fit in with their individual lifestyles. Click & collect and next-day delivery are expected to grow in importance for the industry over the next few years.

In addition, return rates in some product categories have reached in excess of 40%, adding further complexity to the planning and assortment landscape.

Next week's webinar will outline some of these challenges and provide fresh, practical approaches to planning and assortment, with a single pool of inventory across all channels. 

Different retailers have different business needs, so there is no one-size-fits-all approach to omnichannel planning and assortment. This message will be conveyed during the webinar, which will offer a plethora of tips and best practice guidance on business strategy.

Essential Retail editor Ben Sillitoe will be moderating the webinar, which is entitled 'Planning in the omnichannel world with a single view of inventory' and will take place at 15:00 BST on Thursday 3 July.

Webinar panellists include Rich Pedott and Charlotte Kula-Przezwanski, partners at Columbus Consulting, and Peter Charness, SVP Americas and chief marketing officer at TXT. Participants will have an opportunity to pose questions to the panel.

Click here to register for the webcast