Bonmarche to update EPoS as sales continue to grow

Women's fashion retailer Bonmarché is set to start rolling out a new electronic point of sale (EPoS) system towards the end of 2014, which it says will provide further benefits to its customers.

In addition to improving the customer experience at the till, the business said that the new EPoS system will provide shoppers with an opportunity to order any of the company's product range and have it delivered to their home or a store of their choice.

Bonmarché has not named its EPoS supplier, but said the technology will be implemented in stores at the end of this year and into 2015.

Changes to the in-store point of sale technology are just part of wider technological advancements being made by the recently-listed retailer, which reported last Friday that revenue for the 12 months to 29 March was up 11.9% year on year to £164.3 million.

Like-for-like sales growth was 10.4%, with EBITDA up 50.6% to £13.7 million and profit before tax growing 66.1% to £8 million.

Online sales jumped 84%, with Bonmarché attributing the significant leap in web trading activity to its 2012 website re-platforming, as well as the recent expansion of the company's email database and the recruitment of an online digital marketing agency.

Bonmarché's TV shopping channel, which only represents a small part of the total sales mix, was also said to be "a valuable and low-cost way of bringing Bonmarché to the attention of a wider audience".

Beth Butterwick, CEO of Bonmarché, commented: "I am pleased with the strong financial performance in the period since the IPO. FY14 was the first full year of implementing our new business plan and we have made good progress in each of our key strategic areas: product, multichannel, stores and our service proposition."

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