Sainsbury's invests in supply chain technology for GM growth

UK supermarket Sainsbury's is looking to optimise its fashion and general merchandise inventory in partnership with supply chain solutions provider Quantum Retail Technology.

Using the vendor's allocation and replenishment tools, the grocer hopes to gain improved insight into product demand, as well as to better understand consumer purchasing behaviour to aid pricing strategy.

Sainsbury's fashion and GM business continues to grow, with the company reporting earlier this month that sales are increasing at over twice the rate of food, while non-food ranges are now on sale in over 400 stores across the UK.

Some 34% of the supermarket's customers are now reportedly within a 15-minute drive of a store that offers the full Sainsbury's non-food range, compared with 11% six years ago. The Tu clothing brand generates annual sales of approximately £750 million.

Steve Buege, CEO for Quantum Retail, said: "Sainsbury's is world renowned for the innovative ways it focuses on its customers and business.

"We look forward to working in close partnership with the Sainsbury's team and helping to deliver the growth ambitions of both fashion and general merchandise categories. This is an exciting project for Sainsbury's and Quantum is pleased to have been selected as a partner."

Quantum's solutions work with a retailer's existing ERP systems and have been used in a number of recent retail projects around the world, including at Marks & Spencer, Guitar Center, The Children's Place and Famous Footwear.