Retailers focused on queue reduction

Seiko Instruments will be exhibiting at RBTE again in 2015, following its appearance at this year's show.

Essential Retail caught up with Henrik Hallas, country manager UK & Nordic for Seiko Instruments' Thermal Printer, to find out why the business has rebooked for RBTE and to gauge his thoughts on the current state of the retail industry.

What were your RBTE highlights from the 2014 show?

We (re-)connected with current as well as new customers and had the opportunity to create a buzz for our new entry level RP-D10 point-of-sale (PoS) printer. We were able to harvest the fruits of last year's participation as the awareness of our brand among the retailers has increased. Participating in the RBTE also gave us the chance to once more exhibit our Smart Label Printer series and to find new ventures for this product. In general, the RBTE is a great way for us to reach out to UK retailers.

What were the hot topics at RBTE 2014?

Hot topics for us were the further expansion of our PoS printer products in the retail market and finding new business partners to take on this journey with us. Our new entry level PoS printer RP-D10 was launched January 2014 therefore; the RBTE provided the perfect platform to introduce the printer.

Why have you booked for RBTE 2015?

We believe RBTE to be a very important show to participate in. The exhibition is well organised. Even coming from abroad, as is the case with us, it is easy to find your way around and build up the stand. Normally we do not sign up this early but in the case of RBTE 2015 we already knew after this year's participation that we definitely wanted to go there again. Being recognised as a brand by the market is what really matters to us.

What are the main areas of focus for your business in the year ahead?

We are focusing on becoming a well-known brand, easily recognisable among the many others in the PoS printer market. Seiko Instruments is well-known for precise technology and long-lasting innovations in other business areas, but not yet when it comes to the retail market. For that reason we want to exhibit regularly at shows like RBTE.

What are your retail technology predictions for 2014/15?

Seiko Instruments' concern is to facilitate a retailer's life. Retailers are usually concerned with what they can do to prevent long queues and how to free up space at their sales areas. In fact, Seiko Instruments has the smallest and fastest PoS printer worldwide. By doing a simple calculation you will see that the printer pays itself off in time. Since the printer can be placed anywhere it frees up valuable desk space for impulse purchase products. Further, the fast printing results help reduce the queues in shops since the receipt is the last thing the customer is waiting for before taking their leave.

Why not exhibit at RBTE 2015? It's where the retail industry comes to shop