Announcement from NRF - Samsung Showcases New Retail Experience

Samsung Electronics America, Inc.  exhibited an immersive and interactive retail experience at NRF 2014, highlighting the potential of its latest commercial display and mobility solutions to help retailers attract new customers, enrich the in-store experience and drive sales. Samsung’s LED-lit commercial displays, Galaxy tablets, multifunction printers and more will be shown in a number of innovative, real-world retail installations were all on show.

“Samsung offers an unparalleled technology portfolio to help retailers create a more dynamic and connected retail experience – including our digital signage and video wall solutions, intuitive Galaxy tablets and award-winning multifunction printers,” said Tod Pike, senior vice president at Samsung’s Enterprise Business Division. “We are excited to partner with some of the most innovative retailers and solution providers in the business to create this showcase that demonstrates how our technology can create new and enriching in-store experiences for customers.” 

The innovative examples of retail technology on display at the Samsung booth included:

Leveraging Aerva’s easy-to-use, web-based AerWave software platform for managing and scheduling content on networked displays, Samsung and Aerva will be streaming live tweets about the Big Show on large-format display. Attendees can also submit their own pictures using the hashtag #AervaNYC or via email, which will be moderated using Aerva’s Moderation Engine and broadcast on a digital billboard in Times Square. 

RadioShack partnered with Infusion to create a playful, engaging storefront installation in its interactive concept stores. The installation utilizes a 75” Samsung LED edge-lit commercial display to introduce a new robot personality and bring its gesture sensing technology to life. The personality can showcase to consumers hot new products, as well as engage in pure fun, including performing crowd-stopping dance moves. 

Zugara’s Virtual Style Sense Technology will be shown for the first time at NRF. The technology allows shoppers to try on items and digitally change the color and style of garments they are wearing. It also allows retailers to use online style analytics for their physical inventory. The Virtual Style Sense Technology will be shown on Samsung 75” ME Series LFD. 

Samsung are at RBTE on stand 523, March 11th & 12th 2014

www.samsung.com/uk
www.rbtexpo.com