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Who was essential in retail this week?

Over in the US, office supplies reseller OfficeMax has unveiled its Digital Innovation Collaboration Center (Digital IC2), which it will use to foster innovation and creativity to help boost its eCommerce capabilities.

Located within OfficeMax's international headquarters in Naperville, Illinois, Digital IC2 was designed with direct input from digital associates to create a space that facilitates team communication and creativity based on the digital teams' specific working styles.

Jim Barr, OfficeMax executive vice president and chief digital officer, said: "OfficeMax is committed to expanding upon the award-winning digital experience that our customers have come to expect. The OfficeMax Digital Innovation Collaboration Center is a highly interactive working environment that enables real-time innovation and ideation to help strengthen our position within the eCommerce and omnichannel landscape."

Meanwhile, virtual fitting room provider Fits.me announced this week that it has signed deals to provide services with a variety of retailers around the globe. In the UK, it is now working with Austin Reed, Baukjen, CC Fashion, Crew Clothing, Isabella Oliver, M&Co, Musto, Savile Row, Viyella and QVC.

It has also signed deals with Top Vintage, Wahcoma and Bilka in the Netherlands, US and Denmark respectively.

Peter Rankin, vice president of sales at Fits.me, said: "Our analytics results show that, across the board, shoppers who use the virtual fitting room are twice as likely to convert into a sale as those that don't. Concluding a sale, in the size that the shopper wants, there and then, reduces the likelihood of the shopper looking and purchasing elsewhere, and ecommerce directors in competitive clothing sectors are very aware of that."

Female fashion retailer group Monsoon and Accessorize has appointed customer experience management platform provider Qubit to help optimise its website. The retailer is looking to enhance and personalise the user experience online to help improve the overall eCommerce experience of its customers.

Mark Dugdale, ‎head of customer loyalty and online marketing at Monsoon and Accessorize at Monsoon, commented: "As well as placing the customer at the heart of all marketing decisions our other objective was to reduce our costs. Qubit's Opentag tool was able to meet this and we look forward to seeing the results from the programme."

Supply chain solutions company JDA Software announced this week that retail chain Pets at Home has selected its Warehouse Management tool to support its continuing growth and improve service delivery to its stores and customers.

Pets at Home's decision to upgrade its warehouse management support (WMS) comes after a number of recent acquisitions, which includes the arrival of veterinary firm Vets4Pets to the group.

Mark Morgan, regional vice president for the European Middle East and Africa region at JDA Software, remarked: "We are pleased to see Pets at Home select our JDA Warehouse Management solution as an integral component of their service delivery model and growth platform. Our WMS will enable Pets at Home to meet its go-forward business objectives by enabling greater flexibility as the company grows."

Menswear fashion brand Burton recently launched a multichannel affiliate marketing initiative with Affiliate Window, which involved an offer entitling customers to 25% off.

Affiliate traffic reportedly increased by 260% on the previous week and online/mobile sale also jumped up considerably, prompting eCommerce marketing manager Charlotte Heleine to say: "The affiliate channel is important to Burton because we're keen on getting more eyes on the Burton brand so customers realise the evolution of the brand. Partnering with our affiliates whilst running our 25% off event creates the opportunity to reach potential customers; once they arrive on site conversions are great."

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