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MasterCard's MasterPass ramps up down under

Thousands of Australian retailers and leisure companies operating online will have the option to add MasterCard's digital wallet to their offering thanks to new partnerships revealed this week.

The card payments provider announced on Tuesday that 16 of the country's payment service providers will be introducing MasterPass across their customer base.

Providers on board are: Advam, ANZ, Ashop, BuyReply, Card Access Services, Commonwealth Bank, Ctel, EstarOnline, eWAY, IP Payments, Merchant Warrior, NAB, NoQ, Paycorp, Payment Express and Powerfront.

It comes six months after the technology was first launched in Australia, allowing consumers to virtually store a variety of payment, store card and shipping information. The idea is that retailers adopting the system can benefit from faster, simpler transactions, whether shoppers are on the move, at home or at their desk.

Various digital wallet innovations are in the process of being rolled out, and as The Payments Consultancy's Mark McMurtrie told Essential Retail recently, there is set to be a "big battle" between the leading brands and emerging tech companies to secure consumers' trust and become the system of choice.

MasterPass has already been introduced to the US and Canadian markets, and it arrived in the UK earlier this month. MasterCard plans to expand it to Belgium, Brazil, China, France, Italy, the Netherlands, Singapore, Spain and Sweden later this year.

Sinan Kaya, owner of aShop.com.au, said: "We are integrating MasterPass because we believe it will help improve the current checkout flow and improve conversions by providing convenience, speed and security."

Dominic White, general manager at NAB's Everyday Banking department, believes the wallet will enable the financial services provider's merchants to secure more online sales, especially on mobile devices.