£25bn to be spent on smart devices in 2019

Shoppers will spend a record £25 billion on their smartphones in 2019 – up £10 billion on last year – according to research from uSwitch.com. Over 30 million British shoppers will use their smartphone to shop this year, up from 12 million in 2018.

This year will also see consumers becoming more comfortable making purchases on their smartphones, as smart devices become as popular to online shop as laptop or desktop computers.

Two-thirds of consumers cite convenience as the reason for using their smart devices to shop, while 64% like being able to shop any time and 40% like to use their mobiles for price comparison.

Fashion will see the biggest benefit from this increase in smartphone usage, with clothes being the most popular product, followed by books, groceries and then theatre or cinema tickets. Meanwhile, the uSwitch research reported 89% of consumers used Amazon to shop in the last year and 63% have used eBay. Coming in behind those pureplays sits Argos with 41% of consumers shopping with the retailer online in the last year, followed by Tesco (35%), M&S (25%), Asda (25%), Sainsbury’s (22%), John Lewis (20%) and Currys PC World (17%).  

“With smartphone and tablet shopping now a £25 billion industry, it’s hardly surprising that major retailers have long adopted a mobile-first approach to their websites and have even introduced their own apps to make the user experience as easy as possible. Cleaner user journeys and the ease of one-click purchasing will only add to the number of people shopping on their phones and tablets,” said Ru Bhikha, mobiles expert at uSwitch.com.

“Providing your phone has a decent connection to either a good broadband supply or 3G or 4G, you can shop any time and any place - and this year more Brits than ever look set to take advantage of that.”