The biggest interviews of 2018

Take a read of some of our favourite interviews we've published over the last 12 months. 

1. Matalan on recruiting digital talent

Essential Retail travels to Matalan’s HQ in Knowsley to sit down with eCommerce director, Paul Hornby, who describes how the retailer is attracting digital talent.

2. Birchbox’s MD on laying the foundations for a personalisation drive

Essential Retail catches up with Birchbox to learn more about its journey to true personalisation online.

3. How in-store beauty services are helping Superdrug battle with online

Essential Retail speaks to Superdrug about how its in-store beauty services are helping the retailer stay fresh and relevant on the high street.

4. “We struggle with legacy systems too”’s head of IT operations, Steve Roberts, speaks to Essential Retail about tackling legacy systems and finding technology talent.

5. Addison Lee on using mobility-as-a-service to create great CX

Global CIO Ian Cohen says consumer-facing companies must place clients at the core of operational activities

6. Majestic MD on delighting customers through personalisation

Majestic Wines MC, Josh Lincoln, shares details on the painful replatform of its website, which finally allows the retailer to start creating fun new features for customers centred around personalisation.

7. Dixons Carphone on how to make retail truly seamless

Essential Retail catches up with Kash Ghedia, head of technology at Dixons Carphone to learn how technologies like ESL and AI are set to transform in-store customer experience.

8. Retailers need to stop “just selling stuff”

Essential Retail speaks to Howard Saunders, retail futurist and founder of 22nd&5th, who thinks retailers should create welcoming spaces for customers.

9. Brian McBride on digital disruption

Essential Retail chats to Asos and Wiggle chairman, Brian McBride, to learn what retailers need to do in the next step of their digital transformation journey.

20. Boden: Digital transformation is an organisation-wide phenomenon

Digital leaders need to find a careful balance between people, processes and technology when using digital for business transformation.