Video interview:’s commercial director, Annabel Kilner

Essential Retail's editor, Ben Sillitoe, sits down with's commercial director, Annabel Kilner, at the e-tailer's pop-up in East London. This latest pop-up is encouraging customers to come along and relax on sofas with a cocktail from the in-house bar, or even hot desk in the space in London's Shoreditch. The pop-up will last for ten days and will also host a series of workshops including calligraphy and gift wrapping. 

We visited @madedotcom's latest pop-up store in East London, with a bar, hotdesking and masterclasses

Watch the video below to learn more about's pop-up store strategy and its approach to Black Friday discounting. 


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