Tahini tries new twist on Turkish takeaway

New restaurant Tahini has been conceived by Tabure Restaurant group as a ‘laidback little sister’ to its established operations. The Harpenden fast casual restaurant follows existing neighbourhood restaurants in St Albans and Berkhamsted.

DesignLSM was appointed to develop Tahini, which seeks to capture the passion and joy of Turkish home cooking, with a modern twist and a takeaway offer.

The brand narrative for the project was inspired by the process of cooking, with each element making a direct reference to objects you might find in a Turkish kitchen. 

The name Tahini comes from the sesame paste that is a major ingredient in Turkish cooking. DesignLSM produced a bespoke handwritten font that felt simple and authentic, combining the logo with a pattern and coloured palette that evoked the freshness of the Mediterranean.

Menus, stationery, recipe cards, uniforms and signage were designed as part of the project.

The shopfront has been refreshed in a modern clean white palette complemented by contemporary copper signage.   

Inside, colours and decoration have been chosen to create a warm and inviting space, with an open kitchen taking centre stage. A three-seat counter is constructed from veneered timber and marble quartz, with a bespoke copper gantry.

“It was important that the visual identity referenced home-cooking in Turkey but in a unique modern way. We created our own take on a Turkish pattern that was commonly found on tea towels and combined that with a copper finishes for the logotype, making reference of the copper pots and pans you may find in a Turkish home kitchen,” says DesignLSM brand director Steve Campion.

Pictures: Tom Fallon

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