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Design showcase: London pop-up for Mackage

Canadian luxury outerwear brand Mackage has opened its first standalone store in the UK, with a site on Sloane Street chosen to supplement existing concessions in retailers including department stores Harrods and Selfridges.

The six month pop-up outlet will be used to test response to the location and explore the local demographic, while driving brand awareness via an engaging and adaptable store environment.

Design is by RPA: Group, working closely with Mackage's in-house design team in Canada to overcome local issues by providing quantity surveying and project management services.

Mackage was founded in 1999, with a mission statement to elevate outerwear to a higher fashion status. Its collections for men, women and children feature only high-quality leather, down and wool, and boast attention to detail. The brand has stores across Canada and the US, and one in Hong Kong, as well as selling products through a range of international retailers. It offers a lifetime warranty for its garments.

The London store differs from branches such as Mackage's flagship in its home town of Montreal That store, designed by Toronto design group Burdiflek, sought to bring the brand's ski chalet concept to a historic urban building.

Meanwhile, the Sloane Street pop-up nods towards the global store concept, with merchandise taking centre stage in a temporary shopfit. A black floor and ceiling helps the products stand out further, with angular metal display racks and marble plinths balanced by softer wooden elements in displays and ceiling beams.

Large lightboxes feature dramatic large-scale images – shot by Alex Cornell – of a flipped iceberg to create a gallery-like environment while connecting the brand to its heritage in the Canadian climate. The image is used extensively in Mackage interiors.

This is not the first time Mackage has opened pop-up stores, which it has been running in larger US cities for some time.