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Centrepoint brings brands together in Dubai

Centrepoint, part of Landmark Group, has opened its ‘store of the future’ in Ibn Battuta Mall in Dubai.

The store has been designed by Dalziel & Pow to provide a one-stop shop for family shoppers. It brings a number of Landmark Group retail brands together in one destination.

Shoemart and Lifestyle, both previous Dalziel & Pow clients, have a presence, as do the Babyshop, Splash, and Emax brands.

Centrepoint is positioned a host brand that understands and caters to shoppers while enhancing the individual brands within. Centrepoint branding is given prominence at the store, but each sub-brand has been given its own identity and character.

Cross-shopping between brands is encouraged, with a large circular space holding the individual store areas and allowing a natural flow between them. A customer focal point, called The Edit, has been introduced and will offer a rolling programme of products curated by Centrepoint.

Mobile cashiers allow quick and easy checkout, while a range of services such as Click & Collect, Personal Shoppers, and a coffee shop, are located in a convenience hub at the rear of the store.